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Q: Why “The Family Reserve?” A: A “Family Reserve” refers to a vintage of wine that is reserved for the family owning the vineyard. The idea of maintaining a precious reserve of photographs, one that is well preserved and will grow in value as its history becomes more appreciated, mirrors a fine wine, held close by the family, appreciating with age. The word “family,” along with connotations of value, history, cherished items, and preservation all tie in well with our company. My friend Liz Corlett suggested the name, and it is a perfect fit. Of course, we are happy to do work for businesses, institutions, and anyone else who may not literally qualify as a “family.” | ![]() | |||||||||||||||||||||||||||||
Q: Why should I get my pictures preserved now? A: The sooner you get them done, the sooner you, your relatives, and your friends can appreciate the corrected, well presented versions. More importantly, many of your pictures are degrading significantly as time goes by. The sooner you act, the better shape they will be in. The longer you wait, the more pictures will be lost. Q: Are your prints inkjet prints? I’ve heard claims that inkjet prints are inferior, and that high-quality photo work is still always done with chemical processes. A: This information is simply out of date. As recently as 1999, no inkjet prints had either the quality or longevity achievable in top quality photographic prints. Some artists and studios tried to pass off inferior inkjet prints as high-quality work, and inkjet prints developed a bad reputation. However, the rapid advances in inkjet technology have almost reversed the situation- hardly any photographic prints can match the newest high-end professional inkjet printer for sharpness or longevity. Greater color accuracy can also be achieved with inkjet prints using profesional color management systems. The two mediums are comparable in contrast. Photographs still hold some advantages in color gamut, especially in bright reds. Overall, many artists, curators, and photographers now believe top quality inkjet prints like The Family Reserve’s to be, overall, superior to chemical process photographs. Q: You say a website is included with every project, but then say hosting costs extra. What is hosting? How do I know if I need it? A: A website is just a set of computer files that include certain information to make them viewable with a web browser. These files can live anywhere- on your home computer, on a CD. However, the files, and thus the website, are only viewable to others online (on the World Wide Web) through their Web Browser (Netscape, Internet Explorer, Mozilla, Safari, etc), if they are hosted on a machine with a permanent web connection, a “web server.” With every project we do, we provide website files. If these files are uploaded to a public directory on a web server, they will be a website anyone can view. Most people’s account with their ISP (Internet Service Provider, such as AOL, Earthlink, or RoadRunner) comes with some space on a webserver. If you have server space and you know how to upload your website, or are experienced with computers and willing to learn, you can put your website online at no additional cost to yourself. However, if you do not already have web hosting, do not have enough space for your site on your web server, or simply do not want to mess with putting your own site online, then The Family Reserve will be happy to host your site for you, for an additional yearly fee. Q: What do I have to do to purchase [x] from The Family Reserve? A: See our Getting Started section. Do you have more questions? Contact us at: | ||||||||||||||||||||||||||||||
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