| | | ||||||||
| ||||||||||
| ||||||||||
 |
 |
 |
 |
 |
 |
| | | | |
 |
 |
 |
 | |
 | ||||
| |
 | |
 | |
From the desk of Tom Ingling
The Family Reserve
Three things convinced me to start this company.
My grandfather and father loved photography. They each took well over 6,000 pictures in their lives. Each had taken many wonderful pictures over the years, pictures that they were proud of, pictures that were dear to the family. Yet, nearly all of their pictures, as well as all the pictures taken by the rest of the family, were disorganized and unused. Pictures sat in basements and closets, stacked in boxes, mostly unlabeled. Even favorite pictures were mostly lost in the sprawl of unsorted images. I talked to friends, and almost everyone I talked to confirmed that most of their family pictures were in a similar state of disarray. The general disorganization of most photographs was the first observation leading me to start this company.
When I had time, I started sorting pictures. I had been concerned about the lack of organization, but when I started sorting, I became truly horrified: many of the pictures were fading away to nothing! These were high-quality prints, slides, and negatives, mostly processed at expensive, state-of-the-art labs on films and papers made by Kodak, Agfa, Konica, and other top brands. With a little research, I found that this is not at all unusual. Most of the pictures taken in the 20th century are fading fast, if not already lost. Even pictures stored in dark, acid-free containers in air-conditioned rooms are quickly fading away. Even libraries and archives are losing their collections. That the majority of photographs are rapidly decaying was the second observation, and it horrified me.
At this point, I began seriously researching methods of preserving and presenting photographs. It turned out that this is the first time in history that it is financially practical for most people to have something done about the permanence and presentation of their pictures. For the first time, very high-quality, sharp prints can be made in archival quality for reasonable costs. Desktop publishing allows high-quality layout and organization at reasonable speed. Small quantity, high quality binding systems allow for extremely limited production runs of hard-bound books. Archival CD’s were only recently invented, and computer storage space only recently hit a price where many very high quality images can be stored at reasonable cost. Every technological hurdle required for The Family Reserve’s services was only recently surmounted. That an amazing convergence of new technologies makes the services now provided by The Family Reserve possible was my third observation, and it convinced me to start this company.
Today, I am delighted that The Family Reserve is the first company to bring
The Family Reserve
Three things convinced me to start this company.
My grandfather and father loved photography. They each took well over 6,000 pictures in their lives. Each had taken many wonderful pictures over the years, pictures that they were proud of, pictures that were dear to the family. Yet, nearly all of their pictures, as well as all the pictures taken by the rest of the family, were disorganized and unused. Pictures sat in basements and closets, stacked in boxes, mostly unlabeled. Even favorite pictures were mostly lost in the sprawl of unsorted images. I talked to friends, and almost everyone I talked to confirmed that most of their family pictures were in a similar state of disarray. The general disorganization of most photographs was the first observation leading me to start this company.
When I had time, I started sorting pictures. I had been concerned about the lack of organization, but when I started sorting, I became truly horrified: many of the pictures were fading away to nothing! These were high-quality prints, slides, and negatives, mostly processed at expensive, state-of-the-art labs on films and papers made by Kodak, Agfa, Konica, and other top brands. With a little research, I found that this is not at all unusual. Most of the pictures taken in the 20th century are fading fast, if not already lost. Even pictures stored in dark, acid-free containers in air-conditioned rooms are quickly fading away. Even libraries and archives are losing their collections. That the majority of photographs are rapidly decaying was the second observation, and it horrified me.
At this point, I began seriously researching methods of preserving and presenting photographs. It turned out that this is the first time in history that it is financially practical for most people to have something done about the permanence and presentation of their pictures. For the first time, very high-quality, sharp prints can be made in archival quality for reasonable costs. Desktop publishing allows high-quality layout and organization at reasonable speed. Small quantity, high quality binding systems allow for extremely limited production runs of hard-bound books. Archival CD’s were only recently invented, and computer storage space only recently hit a price where many very high quality images can be stored at reasonable cost. Every technological hurdle required for The Family Reserve’s services was only recently surmounted. That an amazing convergence of new technologies makes the services now provided by The Family Reserve possible was my third observation, and it convinced me to start this company.
Today, I am delighted that The Family Reserve is the first company to bring
all the best methods of preserving and presenting pictures within your reach. Whatever you choose for your family pictures, I hope you and your family derive many years of enjoyment from them.
Sincerely,
Tom Ingling.
Sincerely,
Tom Ingling.
| | |
 | ||
| ||
Tom Ingling | ||